12:45 Music, LLC is a digitally distributed music label. Although we understand that classification is a necessary evil, we don't really focus on genre. Our focus is making music that moves us and then sharing it with the world. We are a musical collective not bound by conventional limitations or traditional sensibilities.
We focus on producing quality singles. If every song released by 12:45 is well crafted and well produced, it will appeal to a demographic in the musical universe and we will prosper. We believe art and money can exist in the same space without either being compromised.
Speaking specifically about rap music, we in our own little way, are trying to change the narrative of rap. Rap has become too myopic, too singular in subject matter. It reflects poorly on both hip hop and the black community as a whole. There is a place for more diverse thought. There is a place for more diverse soundscapes. Rap can be great again. We will do our part to prove that true.