12:45 Music is a music content provider for the consumer commercial market, professional (TV, film, advertising) users and social media content creators.
Commercially our current area of focus is rap. Our sound is heavily influenced by the music released between the years 1990 through roughly 2005. Our song catalog has a retro/throwback vibe by design, produced for the ear and tastes of current listeners.
We are trying to find the space that is occupied by those that are older than the standard 18-34 rap demographic. We believe that there is an audience of folks that have been listening to rap since before it was first recorded or are children of the golden age of rap, that continue to love the art form but want to hear stories that are more reflective of who they are now than who they were as youth.
For the professional market, our catalog includes our commercial releases + instrumentals in the hip hop, r&b, electronic and various dance centric genres.
We will work to forge relationships with independent movie makers, game developers, videographers, web content providers etc., to include existing music from our catalog or create custom music for their projects. We want our music to be part of your national ad campaign. We want to do the soundtrack for your movie. We want to do the theme song for your show.
We believe art and money can exist in the same space without either being compromised. We will do our part to prove that true.